Last updated: July 21, 2026

Who we are

Inertia Media publishes news and analysis for the power sector. An Affiliate of PTR Inc. The data controller for this site is [FILL IN: legal entity name and registered address].

What this site collects

The site records aggregate page-view analytics: the page requested, the referring URL, a coarse visitor fingerprint derived from IP address and user agent, and a per-pageview token confirming a real browser rendered the page. No advertising cookies, cross-site trackers or third-party analytics scripts are loaded.

If you submit the newsletter or contact form, we store the details you enter so we can respond or send the newsletter you asked for.

Legal basis and retention

Analytics are processed on the basis of legitimate interest in understanding which coverage is read. Newsletter and contact details are processed on the basis of consent, which you can withdraw at any time. Records are kept for [FILL IN: retention period] and then deleted.

Your rights

If you are in the EU or UK, you have the right to access, correct, export or erase the personal data we hold about you, and to object to processing. Requests go to [FILL IN: privacy contact email] and are answered within one month.

Processors

This site runs on the Nukipa publishing platform and is served from Vercel’s edge network. Both act as processors under our instructions. No visitor data is sold or shared for advertising.

Contact for legal questions

[FILL IN: legal contact name and email]

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Privacy Policy - Inertia Media